Trustwave PartnerOne, a new global partner program, recently launched to deliver industry-leading cybersecurity offerings in partnership with technology vendors and solution providers worldwide.
We interviewed Suzanne Swanson, vice president of global partners at Trustwave, to discuss the surging demand for threat detection and response solutions, Trustwave’s position in offering a differentiated channel partner experience, and the new Trustwave PartnerOne program.
Q: Tell us about the focus that Trustwave has on enabling channel partners and solution providers.
Suzanne: Enablement is probably the most important piece of any good channel program, so we know that we need to empower our partners and solutions providers to not only sell Trustwave solutions but also provide any surrounding services to deliver a complete solution. We want to ensure that the customer drives the maximum value from Trustwave.
Q: Why should solution providers and channel partners work with Trustwave?
Suzanne: We are an industry analyst recognized leader, with one of the most comprehensive cybersecurity portfolios in the industry. That means that Trustwave channel partners and solutions providers are better able to offer and deliver the products that meet their customers’ needs.
We span everything from professional services to cybersecurity products to a full portfolio of managed security solutions, partnering with industry leaders like Palo Alto and Cybereason. So, partners with a strong product business can add managed services to drive faster time-to-value for their customers.
In particular, as a leading provider of managed threat detection and response, we are able to offer a service to the industry that has a huge demand.
Q: What do you think makes Trustwave PartnerOne different from other channel partner programs?
Suzanne: We provide a multitude of ways for partners to work with us. They can re-sell, they can refer, they can use our tools to build their own security operations center to deliver services. So, we really can customize the engagement based on the business model of the partner. Plus, our new portal delivers an incredible level of sophistication, with marketing and enablement tools, to help our partners acquire new customers and grow their base of recurring business.
Q: What industry needs do you think Trustwave PartnerOne will help meet?
Suzanne: Customers need help with their cybersecurity programs, especially when it comes to managed threat detection and response. The threat landscape is always changing, there’s a lack of qualified personnel and the digital transformation is accelerating, so companies are struggling to keep up. That’s precisely where Trustwave is uniquely qualified to help.
Q: What excites you most about this new program?
Suzanne: I’m really passionate about partners. I’ve built my entire career around supporting partners, and I’m really excited to have a program that I think delivers truly meaningful value, differentiates Trustwave… and perhaps more importantly, helps our partners differentiate themselves.
Q: What are some of the key products channel partners have access to through the Trustwave PartnerOne program?
Suzanne: Our partners will be able to access a robust range of products and services, including our secure email gateway (SEG), our database security services in the form of DbProtect, our managed threat detection and response (MTDR) and our managed security testing (MST).
Q: Can you talk a little bit about the commitment that Trustwave has to the channel?
Suzanne: Trustwave accelerated our channel journey about a year and a half ago. We’ve invested in new resources by putting additional people in the field, providing increased funding for partner marketing and creating new offerings that the channel could sell. We view the channel as a critical strategic asset to our growth, this year, and in the future, so our commitment to the program is unwavering.
Learn more about the Trustwave PartnerOne channel program.
Evan Sharenow is content marketing manager at Trustwave.